How to add Highlight Bar "Selling points" to a Supplier Profile via Zero
Highlight Bar is an add-on subscription feature to Search that allows a supplier to purchase a "feature strip" that will be added to the bottom of their results card which will serve to highlight to the searcher the key unique "selling points" about their business.
It acts as a differentiator to their competing suppliers, when a user is perform a search.
Overview and Requirements:
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Highlight bar consists of 4 Selling points.
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Highlight bar is shown on the supplier's results card only (not on the profile itself)
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4 selling points must be selected for a record to be saved.
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Selling points can be changed
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Selling points are selected from a pre-populated list. This ensures selling points are comparable and remain clean.
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Selling points are controlled through Master Data. If there is a requirement for a new selling point to added to the Master data, a "Data Change Request" should be completed via Salesforce
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Each selling point has a Type (to provide additional context when we release Highlight bar self service functionality in the future) and a Description. The Description is what is displayed on the Search results card
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Some selling points are part curated, allowing the user to specify a value which is then applied to the text. For example, the xxxxx are replaced by figures to create the selling point, such as:
xxxxxx m2 Warehouse = 1,000m2 Warehouse
xxxxxx Products = 50,000 Products -
Selling points are limited to 25 characters each
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Selling Points are displayed in the order they are applied in Zero, positions 1,2,3,4
Display of Highlight Bar
The Highlight Bar responds to the screen size. As a result when viewed on a mobile, we only display 2 selling points (from position 1,2)
Desktop - 4 Selling Points
Tablet - 3 Selling Points (#1,2,3)
Mobile - 2 Selling Points (#1,2)
Linking Selling Points to Supplier Profile (via Zero)
If the subscription is valid, "Selling Points" can be added to a Suppliers Profile through Zero. SDC team are able to populate the selling points and to edit if required.
Go to Profile > Features > Highlight Bar
Add or Edit Selling Points by selecting through the pick list. When selecting any selling points which are part curated, e.g. "[XX} Brands Represented", you will be prompted to populate the curation part. It is important to note, the full curation part of the record, e.g. [XX} will then have to be replaced (including the removal of the brackets), for the record to be valid, e.g. [XX} Brands Represented changed to 12 Brands Represented
Population of all 4 selling points is required in order to save the record. As defined before, there is a priority to the selling points, so only position 1 & 2 will be seen across all devices.